Rooted in execution. Built on experience.
I’m a hands-on marketing consultant who thrives in the doing. With 20+ years working with Fortune 100s and early-stage startups, I’ve helped companies clarify their message, accelerate go-too-market efforts, and bring high-impact ideas to life.
What I bring to the table
You’re juggling priorities. Internal bandwidth is tight. And your message? It’s evolving faster than your content can keep up. Whether you're building something new or refining what’s in motion, I help you move faster—with smart strategy, content that performs, and none of the agency drag.
Where I make an impact ❊
Strategy that moves fast
I quickly get up to speed, spot gaps, and shape clear messaging that resonates—without needing weeks of onboarding or endless discovery.
01Content that connects
From web copy to campaign assets, I translate strategy into high-impact content tailored to your audience, goals, and growth stage.
02Execution without the drag
No red tape. No bloat. Just hands-on support that drives marketing forward—whether you need a partner to lead or jump in and get it done.
03Real work,
from brands that needed clarity and speed
A closer look at the kind of work that moves the needle—when clarity, strategy, and execution matter most.
Microsoft Power Platform
To support the launch of Power Pages, I developed the messaging framework and aligned it to the web experience, mapping content to each stage of the customer journey. The strategy prioritized clarity and conversion—driving product trials by connecting value props to action across UX, UI, and GTM touchpoints.
VMware Strategic Alliances
To elevate how VMware presented its strategic partnerships, I redesigned strategic partner landing pages by leading messaging, content strategy, and customer journey mapping. The work clarified integration benefits, aligned to buyer priorities, and sharpened CTAs to drive qualified engagement—transforming static pages into lead-generating assets.
World Wide Technology Cybersecurity Services
To support the launch of a new cybersecurity assessment offering, I helped WWT define its core value proposition and differentiators—translating strategy into high-impact messaging and presales content. The result: a clear, confident GTM foundation, complete with solution profiles and decks tailored to jumpstart sales team momentum.
Microsoft Azure
Following a strategic acquisition, I developed a comprehensive communications plan to support product end-of-life. This included messaging, positioning, and a full suite of email templates to guide outreach to legacy customers. The goal: build trust during the transition, retain users within the Microsoft ecosystem, and introduce the integrated Azure offering with clarity and care.
Built from experience,
shaped by curiosity
I’ve never waited for permission to learn something new. When the work demands a new approach or deeper understanding, I dive in—researching, experimenting, and building the expertise to do it well. That curiosity has helped me stretch beyond defined roles, solve complex problems, and contribute in unexpected ways.
